For our Business Models and Entrepreneurship course, our team, Will Kee, Annanya Agarwal, and I (Emily Wang), developed EZFASH, a platform redefining sustainable fashion in NYC. Our mission was to bridge the gap between sustainability and accessibility by offering a curated marketplace for second-hand fashion that doesn't displace or disadvantage the communities that rely on thrift stores for affordable clothing.

Guided by the United Nations Sustainable Development Goals (SDGs): SDG 12 (Responsible Consumption & Production), SDG 8 (Decent Work & Economic Growth), and SDG 10 (Reduced Inequalities), EZFASH was designed to encourage sustainable shopping habits while ensuring that the benefits of the circular economy were more inclusive and accessible across different socioeconomic groups. Through features like a loyalty program, garment history tracking, and social engagement tools, we positioned EZFASH as more than just a resale platform—it’s a space where sustainability meets style, empowering consumers to make mindful fashion choices.

Ultimately, our goal was to build a brand that aligned with sustainability initiatives and fostered an inclusive, fashion-forward community, making ethical shopping seamless, stylish, and impactful.