About

For our final capstone class at Parsons, our team, Jennifer Soto, Jessie Batzel, and I (Emily Wang) had the opportunity to work with ONE432, a purpose-driven streetwear brand that donates 50% of its profits to educational initiatives in Pakistan and its in-house artisans. Tasked with analyzing and elevating the brand’s presence, we conducted a comprehensive strategic assessment of its strengths and weaknesses to identify key growth opportunities both digitally and in-person.

Throughout the semester, we leveraged competitive analysis, consumer research, and brand strategy to explore how ONE432 could enhance its credibility, community engagement, and storytelling. By integrating scarcity marketing tactics, social media campaigns, and digital innovation, we redefined ONE432 as a hype-driven yet mission-led brand, leading to higher social media engagement, a stronger digital presence, and more impactful brand messaging.